Marketing Strategies

The Merch Table: Merchandising Ideas for Authors

After the book is finished and the ads are running, it’s not a bad idea to consider merchandising ideas for authors. Utilizing merchandising to enhance your brand involves a strategic approach that goes beyond the book cover to establish a distinctive visual identity synonymous with the author’s work. Establish a Visual Identity Creating merchandise that […]

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The International Writer: How to Reach Global Audiences

In an interconnected world, writers are no longer confined by geographical boundaries — they have the opportunity to reach global audiences. Navigating international publishing markets opens up a myriad of possibilities for authors seeking a diverse audience and broader recognition. Let’s take a look at some strategies to turn you from local author into global

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Exploring Alternative Publishing Platforms Online

While Amazon is a powerhouse in the online publishing world, there are alternative publishing platforms that offer unique opportunities for authors seeking broader avenues for their work. Exploring these alternatives can expand your reach, diversify your audience, and provide new possibilities for your writing career. Whether you’ve already printed your book with Presto Page, or

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Coming Attractions: Book Trailers and Multimedia Marketing

  In a world where attention spans are actively dwindling, authors are turning to more innovative promotional approaches like book trailers and multimedia marketing. Book trailers, like movie trailers, are short, engaging multimedia pieces designed to entice readers and provide a visual and auditory preview of a book’s narrative. Visual storytelling has a unique ability

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