Book Marketing - Print On Demand Publish Michigan

The Merch Table: Merchandising Ideas for Authors

Michael Gibson — Wed, 10 Jan 2024 16:00:41 +0000

After the book is finished and the ads are running, it’s not a bad idea to consider merchandising ideas for authors. Utilizing merchandising to enhance your brand involves a strategic approach that goes beyond the book cover to establish a distinctive visual identity synonymous with the author’s work. Establish a Visual Identity Creating merchandise that […]

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A Secret Agent Plan: How to Get a Literary Agent

Michael Gibson — Thu, 04 Jan 2024 16:00:24 +0000

In order to bring your manuscript to the attention of traditional publishers, you must first get a literary agent. Getting the right literary agent can significantly impact an author’s career trajectory — and sometimes mean the difference between success and no career at all. Here’s a comprehensive guide to help writers untangle the intricate process […]

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The International Writer: How to Reach Global Audiences

Michael Gibson — Tue, 02 Jan 2024 16:00:55 +0000

In an interconnected world, writers are no longer confined by geographical boundaries — they have the opportunity to reach global audiences. Navigating international publishing markets opens up a myriad of possibilities for authors seeking a diverse audience and broader recognition. Let’s take a look at some strategies to turn you from local author into global […]

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Print Marketing Strategies for Independent Authors

Michael Gibson — Mon, 18 Dec 2023 16:00:22 +0000

In an era dominated by digital platforms, the role of print marketing strategies for independent authors might seem a bit overshadowed. However, it would be a mistake to dismiss the usefulness of tangible promotional materials. Let’s take a look at the significance of print marketing in the digital age and outline some effective strategies for […]

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Exploring Alternative Publishing Platforms Online

Michael Gibson — Tue, 28 Nov 2023 16:01:55 +0000

While Amazon is a powerhouse in the online publishing world, there are alternative publishing platforms that offer unique opportunities for authors seeking broader avenues for their work. Exploring these alternatives can expand your reach, diversify your audience, and provide new possibilities for your writing career. Whether you’ve already printed your book with Presto Page, or […]

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Maximizing Book Sales on Amazon

Michael Gibson — Fri, 17 Nov 2023 16:01:37 +0000

In the modern book retail milieu, Amazon, for better or worse, is a colossus, so maximizing your book sales on Amazon is absolutely necessary. To ensure your book reaches its full sales potential on this platform, strategic planning and optimization are key. Here’s a brief guide to both help you navigate Amazon’s complexities as well […]

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The Pros and Cons of Professional Book Marketing

Michael Gibson — Tue, 14 Nov 2023 21:34:31 +0000

There’s no doubt that self-publishing allows writers to offer their work to the world, but once the manuscript is polished and the cover designed, it’s time to consider the pros and cons of professional book marketing. In the digital age, numerous avenues for book promotion exist, from DIY strategies to hiring professional marketing services. The […]

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The Royal Treatment: Royalties and Income for Authors

Michael Gibson — Thu, 09 Nov 2023 18:53:02 +0000

No one likes to talk about money, but if you’re self-publishing, royalties and income for authors is a topic you’ll have to broach sooner or later. As a self-published writer, your earnings will largely depend on royalties. So, for better or for worse, let’s explore the intricacies of royalties and income for authors, and break […]

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On Being Far-Sited: How to Build an Author Website

Michael Gibson — Thu, 09 Nov 2023 14:39:27 +0000

In today’s digital age, learning how to build an author website is not simply an option, it’s an absolute necessity. Your website serves as the online gateway to your books and brand, offering readers and fans a direct connection to your work. Sure, you may already be on Twitter, Facebook, or Instagram — and that’s […]

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A Smörgåsbord of Book Awards: Literary Awards and Contests

Michael Gibson — Wed, 08 Nov 2023 15:58:10 +0000

While gaining recognition as a writer can be a long and hard road, literary awards and contests offer a valuable opportunity to showcase your talents and receive validation for your efforts. Even authors who write solely for their own satisfaction often daydream of their work being acknowledged and celebrated on a broader scale. But those […]

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